24 Special herbal extracts for optimum care of teeth & gums. Ayurvedic formula. Pure & natural. No fluoride. No artificial preservatives. No saccharin or refined sweeteners. Cruelty-free. Concentrated: Lasts 3 times longer. Includes the toothbrush trees Neem & Peelu. No animal testing. Cruelty-free. No animal ingredients. Auromere's Ayurvedic Formula combines the natural tooth-whitening fibre Peelu with the astringent and invigorating properties of Neem and 22 other barks, roots, plants & flowers that have been esteemed for centuries by Ayurvedic specialists for their separate and combined efficacy in maintaining superior dental hygiene. Ayurveda (Ayur = Life & Veda = Knowledge) is the ancient holistic science of India which aims at a total harmony of Mind, Life, Body and Spirit in balance with nature's rhythms and the world around us. Regular use gently and naturally cleans and polishes teeth to their whitest, invigorates and soothes sensitive gums, and purifies the mouth and breath. Super tooth whitener. Recommended for sensitive. Beauty without cruelty seal of approval.